V & R Learning

1. Client background and needs

Workshop Focus and Category: Cross-Culture (Intercultural Learning), Global Communication, Negotiation and Culture Assessment

Customer Industry: Chinese Global Automotive Group Company (Global Fortune 500 List)

Time: April 2024

Facilitation Language: 80% English +20% Chinese

2. Customer's need analysis and current situation

External factors:

1.The globalization pattern of the automobile industry.

2.Unbalanced supply and demand of international talents.

3. Enterprises have three stages of international export, foreign investment and transnational operations. The motivation is in the foreign investment stage, and the talent requirements for this stage are also different from other stages.

Internal requirements:

1. The company's own globalization development. strategy will face potential joint ventures in the future.

2. Existing talents cannot meet the needs of future international business and projects.

What is international talent:

Refers to compound talents who have transnational work experience, adapt to different cultural atmospheres, have professional qualities, are good at handling relationships with different cultures, and can support and promote the development of overseas business.

1. Source: Combination of internal training (strong stability) + external excavation (with transnational work experience)

2. talent pool selection: Personal wishes + related business needs + actual language ability, etc.

3. V&R Learning's solution

1. Let students understand their own communication and cross-cultural styles through assessment tools. 2. Explain the global cross-cultural style standards and differences through evaluation data. 3. Through on-site exercises and simulations, students can deeply experience and think about cross-cultural communication methods. 4. Introduce the topics about negotiation styles and techniques through scenario (situational) exercises. 5. Carry out actual practical simulation of negotiation skills. 6. Summary and review through game simulation.

3. V&R Learning's solution

1. Let students understand their own communication and cross-cultural styles through assessment tools. 2. Explain the global cross-cultural style standards and differences through evaluation data. 3. Through on-site exercises and simulations, students can deeply experience and think about cross-cultural communication methods. 4. Introduce the topics about negotiation styles and techniques through scenario (situational) exercises. 5. Carry out actual practical simulation of negotiation skills. 6. Summary and review through game simulation.

KEY WORDS:

Cross-Culture (Intercultural Learning), Global Communication, Negotiation, Culture Assessment, Enterprise Globalization

Best Practice #2

Assisting luxury brand to improve leadership

1. Client background and needs

Workshop Focus and Category: Global Leadership, Intercultural Skills, Employee Engagement, Simulation & Case Analysis

Customer Industry: European luxury retail company (Top-end level)

Time: May 2024

Facilitation Language: 100% Chinese

2. Customer's need analysis and current situation

1.The corporate’s business is facing great challenges - sales and profits have dropped by more than 20% compared with last year.

2.The talent skill requirements from the corporate do not have a unified leadership model and curriculum to match the talent development needs.

3.Frontline managers do not have a unified understanding and management methods for employee management, resulting in employees not being able to give satisfactory feedback in accordance with the corporate’s requirements when dealing with clients and business needs.

4.Frontline managers urgently need to master an easy-to-learn, easy-to-use, and easy-to-evaluate employee management course to improve their own cognition and application level, lead the team to improve management level, and get out of the current predicament.

3. V&R Learning's solution

1."Global leadership" is an internal management language actively promoted by the world's top 500 companies. V&R learning has made relevant modules and skill adjustments to provide to enterprises as a starting point for the improvement of the skills of frontline managers of corporates. 2.Through situational simulation, video guidance and pain point topic introduction, participants can empathize and understand the theoretical model and application scenarios of the course. 3.Through efficient classroom interaction, participants can understand and master the knowledge points and application points of the course in theoretical learning and practical exercises, so that the learning outcome is twice the result with half the effort. 4.By mastering a unified management language and skill, participants can reduce communication costs in future management scenarios and improve working efficiency and employee engagement.

KEY WORDS:

Global Leadership

Intercultural Skills

Employee Engagement

Simulation

Case Analysis

Best Practice #3

Helping to improve business English writing skills

1. Client background and needs

Workshop focus and Category:

Email Communication, English Business Writing Skill, English Grammar Explanation, Transposition thinking

Customer Industry: A leading European multinational company in the optical equipment industry

Time: July 2024

Facilitation Language: 80% Chinese + 20% English

2. Customer's need analysis and current situation

1. When delivering presentations, the English expression is not accurate and the expression is not clear.

2. The poor communication in daily work emails or meetings is not only a problem of English skills, but also may be caused by unclear communication structure or logic.

3. The logic of PPT writing is not clear, the English grammar is not accurate, and the conversion from Chinese to English for presentations and reports can’t work smoothly with various departments around the world from the communication point of view.

4. The emails or reports are not rigorous, the expressions are incomplete, the structural levels are lacking and the communication intentions can’t be understood.

5. It is suggested English skill trainings are needed based on the real working scenarios.

3. V&R Learning's solution

1. One-day English business writing skill workshop combining lecture, in-class practice and feedback. 2. Participants learn to systematically create a message that is clear and logical, beginning from the brainstorming phase. 3. How to customize messages to the role and style of the audience. 4. Learn how to use practical tips to make messages in English follow the “4 Cs”(Concise, Clear, Coherent, Credible). 5. Use various structures to meet the needs and knowledge level of the audience. 6. Review real world emails and messages as reference for own tendencies and to identify areas for immediate improvement.

KEY WORDS: English Business Writing

Best Practice #1

Helping a well-known automaker to improve cross-cultural communication and negotiation skills

Best Practice #4

Combining XR virtual reality technology in order to help companies improve their leadership (team communication, collaboration and integration capabilities)

1. Client background and needs Workshop Focus and Category: Leadership, Team Communication, Collaboration and Work, VR technology application in the corporate learning field Customer Industry: A world's largest independent non-listed European enterprise in the testing, inspection, and certification sector Workshop Time (Year): OCT 2024 Facilitation Language: 100% English 2. Customer's need analysis and current situation The customer held an internal meeting and training for the top management of the Asia-Pacific region in Shanghai, China, which lasted nearly a week. In order to integrate the nearly 20-member international team into "ONE TEAM", the customer also elevated the leadership theme of "Teamwork, Collaboration and Communication" to the highest level of the internal meeting. The human resource department of this customer is looking for supports and cooperations from external experts. Hopefully speaking, all participants can enjoy an extremely different experience, feel they are empowered strongly and finally gain what they want with the world's most cutting-edge XR technology. 3. V&R Learning's solution:

Best Practice #5

Helping global technology and travel company improve their cross-cultural communication capabilities

1. Client background and needs Workshop Focus and Category: Cross-Culture (Intercultural Learning), Global Communication, and Culture Style Assessment Customer Industry: A global mobility technology company headquartered in Canada Workshop Time (Year): JUL 2024 Facilitation Language: 80% Chinese and 20% English 2. Customer's need analysis and current situation The company has just taken on a new project in Saudi Arabia. The technical engineer team of the R&D department in Shanghai, China needs to be sent to the country to work with partners from all over the world to complete the designated tasks. During this period, the team will be involved in a lot of cross-cultural and cross-national communication, especially for Saudi Arabia. For this reason, the company's human resources team seeks professional third-party resources in the market to empower and improve this key point. 1. Let participants understand their own communication and cross-cultural styles through assessment tools. Show the communication indicator of Saudi Arabia and explain the details further with them. 2. Explain the global cross-cultural style standards and differences through evaluation data. 3. Through on-site exercises and simulations, students can deeply experience and think about cross-cultural communication methods. 4. Introduce the topics about negotiation styles and techniques through scenario (situational) exercises. 5. Carry out actual practical simulation of communication skills. 6. Summary and review through game simulation. Key Words: Cross-Culture (Intercultural) Learning, Global Communication, Culture Style Assessment, Saudi Arabia

Best Practice #6

Empowering Enterprises to Elevate Their AI Capabilities

1.Client background and needs

Workshop focus and Category：AI application at the corporate level, Artificial Intelligence Generated Content Creator

Customer Industry：A global leading pharmaceutical company from Europe

Time: SEP 2025

Facilitation Language: 100% Chinese

2.Customer's need analysis and current situation

(1)The corporate empowers employees with solid foundational knowledge of artificial intelligence, help them gain an understanding of technological trends and content creation trends in the AI era, and master the operational processes, methods of AI tools as well as the training skills of AI prompt engineering. Combine different application scenarios across industries, job roles and specialties to generate accurate content for industries, job roles and specialties, thereby helping organizations and individuals improve productivity.

(2)The corporate empowers employees to be the proficient mastery of AI-related theoretical knowledge and complex skills in AI tool application, explore practical implementation scenarios, promotion strategies and application (implementation paths) based on the actual conditions of participants' own enterprises, and generate practical value through application.

(3)The coporate wants employees to master the essential teaching skills required for junior and intermediate AI Content Generators, internalize the popularization and application of AI capabilities in organizational talent development, and rapidly promote AI empowerment for business talents in all departments of the organization.

3.V&R Learning's solution

1. Three-Day AI Enterprise Application Workshop Integrating lectures, exercises, hands-on projects, and reviews, this workshop strikes a balance between theoretical knowledge and practical application.

2. Foundation Level: Covers an overview of mainstream AI tools and multi-modal technologies. It delves into the core of Prompt Engineering and advanced reasoning strategies, complemented by hands-on practice in AI-Powered PPT generation.

3. Advanced Level: Focuses on PPT enhancement and the full workflow of AI art design. It deepens the integration of AI with Excel data processing and delivers practical applications for text and visual content across multiple scenarios.

4. Practical Application Level: Analyzes industry and functional AI cases while explaining core methods for Agent construction, workflow, and image flow design. Through guided hands-on practice, participants achieve enterprise-level scenario implementation.

5. Comprehensive Benefits: Balancing theory with practice, the course empowers participants to rapidly master AI skills, enhancing personal efficiency and enabling enterprise digital transformation.

Best Practice #7

Enhance corporate cross‑departmental communication and conflict management competence

1.Client background and needs

2.Customer's need analysis and current situation

3. V&R Learning's solution

The program integrates the 7-Dimension Thinking philosophy with conflict management tools including the Thomas-Kilmann Instrument and the Belbin Team Roles model, enabling participants to achieve sustainable conflict resolution. Training Objectives: a. Broaden Holistic Vision: Help back-end teams understand the overall project operation logic and align with organizational goals;Strengthen awareness of the importance of rapid response to customer needs. b. Enhance Cross-functional Collaboration: Enable teams to flexibly balance routine work and ad-hoc cross-departmental projects and encourage innovative thinking; Promote new collaboration models between departments and with external partners. Expected Outcomes: Back-end staff develop a stronger customer-oriented mindset, with significantly improved response efficiency. Greater agility in handling both planned work and ad-hoc demands. Stronger cross-departmental cohesion, providing more efficient and accurate support to customers.

Workshop Focus and Category: Cross‑departmental Communication & Conflict Management; Team CollaborationIndustry: A European-based global enterprise specializing in high-end materials manufacturing and multi-industry solutions

Time: Dec 2025

Facilitaion Language: 100% Chinese

Economic & Market Pressure: Fiercer industry competition demands faster and more flexible responses to customer needs.

Target Participants: Back-end technical teams: R&D, supply chain management, procurement management, quality assurance, and other related departments.This group generally lacks understanding of front-end sales processes and client engagement scenarios.

Key Challenges: Insufficient awareness of customer-oriented requirements;Difficulty adapting to cross‑departmental collaboration due to established working models;Delayed response and insufficient flexibility to dynamic customer demands.

Best Practice #8

Empower enterprises and drive the upgrade of their Revenue Growth Management capabilities

Best Practice #9

Immersive 2D Gamified E-Learning Course Development Solutions for Enterprises

1.Client background and needs

2.Customer's need analysis and current situation

3. V&R Learning's solution

1. Highly Immersive Gamified Design: Build a highly engaging learning experience via role-playing, multi-ending storylines and interactive character settings. 2. Intelligent Scoring & Personalized Reports: Generate personalized competency reports for each learner by integrating self-assessment, pre-course evaluation, actual test scores and AI-based analysis. 3. Advanced Technical Support: Leverage state-of-the-art development tools and redundancy processing technology to guarantee multi-browser compatibility, stable access under weak networks and real-time learning progress auto-save. 4. Seamless Cross-device Learning: Enable connectivity between PC and mobile terminals to support fragmented learning, improving course reach and user stickiness. 5. User-oriented Continuous Iteration: Continuously optimize questions, interactions and interfaces based on feedback from over 50,000 users, boosting course completion rate and overall satisfaction.

Workshop focus and Category：AI application at the corporate level, Artificial Intelligence Generated Content Creator

Customer Industry：A global leading pharmaceutical company from Europe

Time: SEP 2025

Facilitation Language: 100% Chinese

(1)Demand Communication: We conducted in-depth alignment with the client’s curriculum expert team, clarifying the goal of transforming traditional methodology courses and industry knowledge courses into immersive learning games that integrate fun, challenge and high interactivity.

(2)Content Planning & Design: We designed game mechanics including role-playing, level clearance tasks, interactive characters and multi-branch endings, alongside exquisite visual scenes, dynamic sound effects and expressive animations.

(3)Question Bank & Scoring System Development: We developed diversified question types such as high-difficulty error correction questions and drag-and-drop questions with distractors, fully accommodating differences in learners’ personal communication habits. A sophisticated scoring system was built, linking difficulty coefficients, trial-and-error records and scores of different competency dimensions.

(4)Technical Implementation & Optimization: Cutting-edge development tools were adopted to achieve multi-browser compatibility, access speed optimization and redundancy processing, making sure of smooth gameplay and playability

(5)Troubleshooting & Delivery: For various technical bugs detected in pre-launch testing of pending-release courses, our team quickly familiarized ourselves with the original content, located defects and completed repairs to ensure on-time and high-quality delivery

(6)Multi-terminal Deployment: The courses are compatible with multiple browsers, and fully integrated with PC and mobile learning platforms to enable scenario-based fragmented learning.

1.Client background and needs

Workshop focus and Category：AI application at the corporate level, Artificial Intelligence Generated Content Creator

Customer Industry：A global leading pharmaceutical company from Europe

Time: SEP 2025

Facilitation Language: 100% Chinese

2.Customer's need analysis and current situation

(1) The enterprise is currently confronted with challenges prevalent in the FMCG sector, including homogeneous competition in revenue growth management, low ROI on promotional spending, and inconsistent global channel pricing and portfolio management, calling for effective breakthrough solutions.

(2) The client’s core demands are to establish a standardized revenue growth management system, strengthen the sales team’s practical capabilities in pricing, negotiation and account management, optimize trade investments and product portfolios, and ultimately drive dual growth in gross margin and net sales volume.

3.V&R Learning's solution

This two-day offline Revenue Growth Management workshop combines lectures, hands-on drills, real-business practice and review sessions, balancing theoretical knowledge and on-site operation.

The training systematically dissects the five core levers of RGM, establishing a full-spectrum knowledge system spanning strategy to execution. With authentic

Best Practice #10

Custom 3D VR Digital Content Development Solutions for Global Life Science Enterprises

1.Industry Background

A leading global life science company

2.Case Process

Demand communication : We held multiple rounds of discussions with the client's medical R&D team and clinicians to sort out key operational steps and training objectives.

Scene construction : Based on the actual operating room environment and equipment models, the team rebuilt a highly realistic virtual operating room in the Unity engine.

Interactive design : The entire catheter insertion, advancement, positioning, and fixation process is fully restored in the VR environment, and combined with visual guidance, students can gradually master key skills.

Testing and Optimization : Invite doctors, nurses, and medical education experts to conduct multiple tests to continuously revise the operating feel, detailed interactions, and teaching prompts.

Deployment and delivery : Ultimately, we customized and delivered a complete VR training system with 50 all-in-one VR headsets for the customer , supporting simultaneous training for multiple scenarios and multiple trainees.

3.V&R Learning's solution

Highly realistic modeling : Using high-precision 3D scanning and modeling technology, the appearance and internal structure of the catheter instrument are restored.

Interactive learning path : Designed "teaching mode + free practice mode", from step-by-step guidance to fully independent operation, helping students master skills layer by layer.

Real-time feedback on errors : The system can detect students' incorrect operations and provide instant prompts to avoid risks in actual operations.

Multi-terminal support : All content is pre-installed in 50 sets of VR devices and supports offline operation, ensuring rapid deployment at different training locations.

Data-based evaluation : The system records the trainees’ operation time, accuracy and error rate, making it easier for customers to conduct quantitative evaluation after the training.

4.Case Study Video

1. Client background and needs

Workshop Focus: Sales Skills, Negotiation Skills, Negotiation Competency Assessment, Sales and Negotiation Methodology, Practical Negotiation Simulation

Client Industry: A leading global consumer health, personal‑care and fast‑moving consumer goods enterprise listed on the New York Stock Exchange in the United States

Workshop Date: July 2026

Workshop Language: 100% Chinese

External Factors:

1. The domestic consumer market for general‑health products is highly competitive. The bargaining power of clients across supermarket, e‑commerce and chain channels keeps increasing. Business models are shifting toward annual contracts, resource swaps and in‑depth strategic cooperation. Frequent business negotiations are taking place, placing higher demands on negotiation capabilities.

Internal Requirements:

1. The company’s China division covers multiple business lines including provincial clusters, regional branches, e‑commerce and strategic clients. As it advances its omnichannel development strategy, it frequently encounters complex negotiation scenarios such as new‑product onboarding and in‑depth strategic cooperation.

2. The existing sales management team has deficiencies in negotiation capabilities: they tend to make concessions passively in key‑client negotiations, lack differentiated short‑ and long‑term negotiation strategies, have no unified negotiation standards, and conduct insufficient post‑negotiation reviews, making it difficult to balance profit and client partnerships.

What are specialized negotiation‑focused sales management talents

Versatile sales managers who possess systematic negotiation thinking, strictly uphold corporate bottom lines, balance profits and client demands, build win‑win partnerships, and sustain long‑term growth in revenue, profit and distribution channels.

Talent Development Approaches:

1. Sources: Internal empowerment via the Complete Negotiation systematic training program plus practical post‑case reviews. Internal talent development delivers high stability and strong alignment with business realities.

2. Trainee Selection: Select participants based on job roles, business priorities and channel characteristics, and deploy differentiated negotiation tools and methodologies.

3. V&R Learning's solution

1.3‑day In‑Person Essential Sales & Negotiation Workshop integrates lectures, scenario‑based exercises, simulated real‑world practices and post‑session reviews, balancing foundational theories and hands‑on business operations. 2. Systematically deconstruct the complete negotiation framework of Total Negotiation Group, and build a full‑fledged competency system covering negotiation strategies, channel‑specific differentiated tools and implementable scripts. Leveraging real‑world channel business cases, group collaborative drills and professional mentor feedback, participants develop reusable negotiation methodologies through simulated practical exercises. 3. This workshop helps fast‑moving consumer goods enterprises in the health and personal‑care sector lay a critical foundation for establishing negotiation best practices, and equips teams with sufficient competence and confidence to conduct high‑quality negotiations.

KEY WORDS:

Offline Negotiation Training Workshop Consumer Health Personal Care FMCG Enterprise Online Negotiation Competence Assessment Offline Selling Training Workshop business expert

2. Customer's need analysis and current situation

Best Practice #12

Empower and enhance the sales and negotiation capabilities of leading home, personal‑care and FMCG enterprises

1. Client background and needs

Workshop Focus Subjects: Sales Skills, Negotiation Skills, Negotiation Competency Assessment, Sales and Negotiation Methodology, Practical Negotiation Simulation.

Client's Industry: A well‑known leading US‑listed NYSE enterprise in the home, personal‑care and fast‑moving consumer goods sector。

Workshop Language: 100% English (with on‑site Chinese support)

Workshop Date: August 2026

2. Customer's need analysis and current situation

1. Enhance Practical Negotiation Competence

Help sales managers move beyond experience‑based negotiation and master systematic negotiation strategies and adaptive skills. Effectively handle complex scenarios including large‑client price bargaining, deadlocks and interest games, and boost negotiation success rates.

2. Unify the Team’s Negotiation System

Align all team members on negotiation tools, analytical logic and decision‑making criteria, eliminate discrepancies in approaches across different ranks, unify internal communication terminology, and improve collaboration efficiency before and after negotiations.

3. Empower Capability Cascading Within the Team

After completing the training, managers can pass on negotiation methodologies, tools and review practices to front‑line staff, translating individual expertise into the overall operational capability of the team.

4. Fully Practical Scenario‑Based Training

Move away from pure theoretical instruction. Prioritize workshop simulations, case reviews and role‑playing exercises. Focus on real‑world business pain points such as quotation, concession‑making and deadlock‑breaking to ensure knowledge can be applied in practice.

5. Secure Long‑Term Implementation of Training Outcomes

Provide supporting standardized negotiation toolkits and review templates to build reusable methodologies. Embed learning outcomes into daily work standards for sustained performance improvement.

3. V&R Learning's solution

1. A 3‑day offline essential sales and negotiation skills workshop. Built on the Total Negotiation negotiation system, it offers customized courses for FMCG and health‑care enterprises, serving as a starting point for sales managers to improve their negotiation capabilities. 2. Combined with business pain points and negotiation scenario simulations, it helps participants understand negotiation models and real‑world practical scenarios. 3. Through simulated confrontations, group discussions and review exercises, it integrates theory with practical operations to strengthen the implementation of learning outcomes. 4. Unify the team’s negotiation terminology and decision‑making framework, and improve the efficiency of internal cross‑level collaboration. 5. Equipped with an online learning platform and toolkit to enable pre‑training preview and post‑training consolidation, ensuring the long‑term implementation of training.

KEY WORDS:

Sales Negotiation Training

Corporate Internal Training

Channel Sales

Business Negotiation Skills

Home and Personal Care FMCG

Best Practice #11

Enhance and empower the sales and negotiation professional capabilities of leading consumer‑health enterprises