1. Client background and needs
Workshop Focus and Category: Cross-Culture (Intercultural Learning), Global Communication, Negotiation and Culture Assessment
Customer Industry: Chinese Global Automotive Group Company (Global Fortune 500 List)
Time: April 2024
Facilitation Language: 80% English +20% Chinese
2. Customer's need analysis and current situation
External factors:
1.The globalization pattern of the automobile industry.
2.Unbalanced supply and demand of international talents.
3. Enterprises have three stages of international export, foreign investment and transnational operations. The motivation is in the foreign investment stage, and the talent requirements for this stage are also different from other stages.
Internal requirements:
1. The company's own globalization development. strategy will face potential joint ventures in the future.
2. Existing talents cannot meet the needs of future international business and projects.
What is international talent:
Refers to compound talents who have transnational work experience, adapt to different cultural atmospheres, have professional qualities, are good at handling relationships with different cultures, and can support and promote the development of overseas business.
1. Source: Combination of internal training (strong stability) + external excavation (with transnational work experience)
2. talent pool selection: Personal wishes + related business needs + actual language ability, etc.
1. Client background and needs
Workshop Focus and Category: Global Leadership, Intercultural Skills, Employee Engagement, Simulation & Case Analysis
Customer Industry: European luxury retail company (Top-end level)
Time: May 2024
Facilitation Language: 100% Chinese
2. Customer's need analysis and current situation
1.The corporate’s business is facing great challenges - sales and profits have dropped by more than 20% compared with last year.
2.The talent skill requirements from the corporate do not have a unified leadership model and curriculum to match the talent development needs.
3.Frontline managers do not have a unified understanding and management methods for employee management, resulting in employees not being able to give satisfactory feedback in accordance with the corporate’s requirements when dealing with clients and business needs.
4.Frontline managers urgently need to master an easy-to-learn, easy-to-use, and easy-to-evaluate employee management course to improve their own cognition and application level, lead the team to improve management level, and get out of the current predicament.
1. Client background and needs
Workshop focus and Category:
Email Communication, English Business Writing Skill, English Grammar Explanation, Transposition thinking
Customer Industry: A leading European multinational company in the optical equipment industry
Time: July 2024
Facilitation Language: 80% Chinese + 20% English
2. Customer's need analysis and current situation
1. When delivering presentations, the English expression is not accurate and the expression is not clear.
2. The poor communication in daily work emails or meetings is not only a problem of English skills, but also may be caused by unclear communication structure or logic.
3. The logic of PPT writing is not clear, the English grammar is not accurate, and the conversion from Chinese to English for presentations and reports can’t work smoothly with various departments around the world from the communication point of view.
4. The emails or reports are not rigorous, the expressions are incomplete, the structural levels are lacking and the communication intentions can’t be understood.
5. It is suggested English skill trainings are needed based on the real working scenarios.
KEY WORDS: English Business Writing